It may have passed you by, as the SPFL failed to announce the deal, but the Scottish Premiership has received a ‘boost’ as Chinese internet giants Tencent Sports agreed a three year deal to stream top flight matches this season.
There is no disclosure of how long the deal is for or how much it is worth – but the previous deal with Letv Sports in 2015 was for three years and worth a grand total of £500,000.
Head of Sports at the Chinese digital marketing agency Mailman, David Hornby, said: “These rights are extremely significant for Tencent Sports.
“In the last two years, PPTV and Suning Sports have been acquiring the premium football content on an exclusive basis, becoming the home of European football on IPTV in China.
“For this season at least though, Tencent Sports will be broadcasting three of the top five European leagues.
“This is also great news for the football and sports rights holders. It shows that Tencent Sports are still willing to invest in acquiring content, and will continue to drive the value of sports rights in China.”
Tencent recently acquired the media broadcasting rights of Ligue 1, Serie A and the FA Cup.
This deal now means that Tencent own most of the European Football new media rights, including the UEFA Champions League and Bundesliga.